Publicity week for ice and snow tourism goes live at Boao for "Harbin - The pearl on the ice and snow crown". Events from six segments and seven theme-products wait for your appreciation Boao of Hainan amongst coconut palms and Harbin of Heilongjiang in silver coat, about thousands of kilometers away from each other, come together just because of 2020 Boao Forum for Entrepreneurs. Recently, publicity week for ice and snow tourism under the theme "Harbin - The pearl on the ice and snow crown" goes live at Boao. Harbin will forge "Super long version of ice and snow season", introduce events from six segments and seven theme-products to the guests from all over the world, promote high-end development of ice and snow industry and highlight distinct charm of Harbin as world well-known city for its ice and snow cultural tourism.
From November 2020 to April 2021, Harbin will forge a "Super long ice and snow season" which will be over 5 months and set up six blocks: "Ice and Snow Tourism", "Ice and Snow Culture", "Ice and Snow Art", "Ice and Snow Fashion", "Ice and Snow Sports" and "Ice and Snow Economy and Trade", for totally about 400 events. The key will be to develop opening ceremony for Skiing Season Yabuli, Ice collection Season, Ice and Snow Festival, Tourism Development Forum and Light Festival; scenic spot opening ceremony for Harbin Ice and Snow World, Harbin Sun Island International Snow Sculpture Art Expo, Songhua River Ice and Snow Carnival; planned performance by “Winter Performance Season” at home and abroad and music performance by "Crystal Ice and Flying Snow in Joyful Season"; international Ice Dancing, International Ice Sculpture, International Snow Sculpture; Ice and Snow Wedding, Ice and Snow Film Festival, International Art Light Festival, and International Fashion Week; International Winter Swim Open, China-Finland Cross country Snow Skiing; "Ice City appointment with the world", Coldzone Expo, "Harbin Ice and Snow City Appointment" and other trade events.
Depending on request of tourists, Harbin will also introduce seven theme products on cultural tourism including the journey on joyful appreciation of ice and snow, journey on ice and snow festival, ice and snow holiday, hiking journey, family get-together and schooling journey, cultural and artistic journey and hot spring in cold zone journey, thereby include culture, tourism and sports into the same rich "ice and snow menu". In the meanwhile, "Preferential Tourism in Harbin" will be kicked off in domestic well-known travel App. Consumer coupons for about 10 million RMB will be distributed to promote cultural tourism. "Mysterious gifts" with super value will be presented in ice and snow season at Sun Island International Snow Sculpture Art Expo, Harbin Polarland, Sibreian Tiger Park, Harbin Volga Manor and Poseidon tourism resorts.
The opening ceremony for the 37th China Harbin International Ice and Snow Sculpture Festival (Harbin Ice Festival 2021) will take place on January 5, 2021. "The pearl on the ice and snow crown" will entertain the guests from all over the world with flying snowflakes for the appreciation of the beauty of ice, snow, European land, humanity and culture.