In the past few days, the Chinese Travelers General Meeting & 2014 Best Chinese Netizens Praised Attractions Awards Ceremony was held in Lijiang, Yunnan. Harbin Ice and Snow World was awarded the honorable title of "2014 Best Chinese Netizens Praised Attractions" by the organizers. It was reported that over 300 domestic and international tourism bureaus, more than 1,000 well-known travelers and travel experts as well as hundreds of authoritative media attended the meeting.
This year, the Ice and Snow World debuted an exclusive artistic image - the Ice and Snow Elf. Using the Ice and Snow Elf as their primary vehicle of art expression, the park created the Ice and Snow Elf main tower & light show, Ice and Snow Elf Palace of Fine Arts, and a series of artistic tourism souvenir.
While continuing to its internationalization this year, the 16th Harbin Ice and Snow World continuously increases the masses' and tourists' involvement. By strengthening the promotion on internet and other media, Harbin Ice and Snow World has attracted a large number of domestic and foreign visitors. According to the statistics, from December 22, 2014 to January 5, 2015, the Ice and Snow World has received 45 million visitors and got a turnover of more than 100 million yuan. The turnover has increased by 30 million yuan and tourists has increased by 30 percent compared with the corresponding period last year.