Ranking List for Brand Influence of Top 30 China Ice and Snow Tourism Destinations of 2017

China’s ice and snow tourist industry has expanded greatly in recent years. The immense potential of the ice and snow tourism market and the country's policy support made it possible for ice and snow tourist projects becoming the new emphasis for winter tourism consumption. For attracting more visitors and accelerating the area economy development, the ice and snow tourist resource-rich areas have begun to ads plump their resource and build their own brand since winter has set in. For making a comprehensive evaluation for the brand influence of the ice and snow tourism destinations, the Tourism Massive Data Center of Public Opinion Surveillance Room of People's Daily Online released the Ranking List for Brand Influence of Top 30 China Ice and Snow Tourism Destinations of 2017.

Ranking List for Brand Influence of Top 30 China Ice and Snow Tourism Destinations of 2017
Order	Ice and Snow Tourist Destination	New Media Operation Capability				Guidance in The Media	Tourist Expectation Index	Brand Reputation	Brand Influence
Order	Ice and Snow Tourist Destination	Vitality	Propagation Force	Interactivity	Total Score	Guidance in The Media	Tourist Expectation Index	Brand Reputation	Brand Influence
1	Harbin Ice and Snow World	74.13	65.52	61.13	64.62	83.29	92.12	76.85	82.87
2	Wanda Changbai Mountain International Travel Resort	46.53	54.94	53.95	53.71	79.32	93.02	88.75	80.52
3	Harbin Sun Island International Snow Sculpture Art Expo	79.34	65.61	37.87	55.88	73.53	48.68	93.23	77.46
4	Zhangjiakou Wanlong Holiday Paradise	81.98	71.99	41.43	60.76	89.86	30.56	76.53	77.24
5	Urumqi Silk Road International Holiday Resort	40.97	63.82	31.42	48.58	85.48	12.86	74.02	69.28
6	Changchun Jingyuetan National Forest Park	86.72	69.27	56.94	66.08	41.59	31.86	88.27	68.27
7	Beijing Miyun Nanshan Ski Village	40.55	65.41	31.17	49.23	56.07	12.49	83.63	63.39
8	Hebei Chongli Taiwu Ski Town	69.02	60.82	23.29	46.63	68.82	60.51	75.11	61.07
9	Jilin Wanke Songhua Lake Holiday Resort	72.55	70.30	39.33	58.14	30.15	24.69	84.39	60.18
10	Zhangjiakou Miyuan Yunding Garden Resort	63.44	59.13	23.64	45.37	49.91	13.89	75.25	57.81
11	Shenyang Qipan Mountain Ice and Snow World Ski Resort	73.33	65.89	28.00	51.48	33.52	29.47	78.58	57.59
12	China’s Snow Town	66.56	61.04	24.29	46.89	60.17	50.36	77.38	57.49
13	Yabuli Ski Resort	39.79	59.89	36.94	48.70	59.66	37.26	69.52	587.43
14	Jilin Beidahu Ski Resort	62.74	65.03	25.00	48.79	30.08	20.64	87.08	57.29
15	Chagan Lake Winter Fishing	70.74	48.18	20.43	39.34	37.18	54.62	79.50	57.23
16	Jingpo Lake	45.44	57.04	16.68	39.74	38.30	56.96	76.71	57.11
17	Harbin Volga Manor	43.90	51.18	22.33	38.91	26.82	40.97	94.42	57.09
18	Changbai Mountain Lushuihe International Hunting Field	71.54	57.62	25.21	46.05	24.21	23.66	87.51	55.00
19	Changchun Lotus Mountain Holiday Resort	28.97	45.80	10.70	30.08	48.42	10.00	85.44	54.68
20	Beijing Jundu Mountain Ski Resort	17.20	56.29	20.04	37.88	30.88	25.58	87.75	54.41
21	Beijing Wendu Water City	21.39	51.27	9.30	31.50	36.63	48.53	78.84	53.52
22	Blood Fairy Spring (Huhushui Ecological Scenic Area)	43.45	58.01	34.60	47.19	21.87	35.91	78.69	53.27
23	Miaoxiangshan Scenic Resort	62.14	61.06	33.42	50.11	43.37	11.23	86.20	52.47
24	Shenyang Northeast Asia Ski Resort	8.97	44.48	4.61	24.98	32.93	10.00	96.22	51.49
25	Tianjin Panshan Ski Resort	22.18	57.22	9.95	34.81	31.47	14.57	84.09	51.31
26	Changbai Mountain Tianchi Xueye Snow Park	25.52	58.37	14.53	37.55	26.59	19.09	84.21	51.29
27	Qiaobo Ice and Snow World	22.58	48.52	5.78	28.83	44.44	10.37	78.09	50.85
28	Beijing Huaibei International Ski Resort	14.12	59.09	16.89	37.69	25.39	12.13	85.95	50.81
29	Altai Mountain Snow Park	50.55	56.85	21.46	42.07	29.46	10.16	73.54	49.62
30	Wanlongbai Ski Resort	58.72	51.93	13.45	37.22	23.34	10.93	85.63	49.51