Ranking List for Brand Influence of Top 30 China Ice and Snow Tourism Destinations of 2017


China’s ice and snow tourist industry has expanded greatly in recent years. The immense potential of the ice and snow tourism market and the country's policy support made it possible for ice and snow tourist projects becoming the new emphasis for winter tourism consumption. For attracting more visitors and accelerating the area economy development, the ice and snow tourist resource-rich areas have begun to ads plump their resource and build their own brand since winter has set in. For making a comprehensive evaluation for the brand influence of the ice and snow tourism destinations, the Tourism Massive Data Center of Public Opinion Surveillance Room of People's Daily Online released the Ranking List for Brand Influence of Top 30 China Ice and Snow Tourism Destinations of 2017. 

Ranking List for Brand Influence of Top 30 China Ice and Snow Tourism Destinations of 2017

Order

Ice and Snow Tourist Destination

New Media Operation Capability

Guidance in The Media

Tourist Expectation Index

Brand Reputation

Brand Influence

Vitality

Propagation Force

Interactivity

Total Score

1

Harbin Ice and Snow World

74.13

65.52

61.13

64.62

83.29

92.12

76.85

82.87

2

Wanda Changbai Mountain International Travel Resort

46.53

54.94

53.95

53.71

79.32

93.02

88.75

80.52

3

Harbin Sun Island International Snow Sculpture Art Expo

79.34

65.61

37.87

55.88

73.53

48.68

93.23

77.46

4

Zhangjiakou Wanlong Holiday Paradise

81.98

71.99

41.43

60.76

89.86

30.56

76.53

77.24

5

Urumqi Silk Road International Holiday Resort

40.97

63.82

31.42

48.58

85.48

12.86

74.02

69.28

6

Changchun Jingyuetan National Forest Park

86.72

69.27

56.94

66.08

41.59

31.86

88.27

68.27

7

Beijing Miyun Nanshan Ski Village

40.55

65.41

31.17

49.23

56.07

12.49

83.63

63.39

8

Hebei Chongli Taiwu Ski Town

69.02

60.82

23.29

46.63

68.82

60.51

75.11

61.07

9

Jilin Wanke Songhua Lake Holiday Resort

72.55

70.30

39.33

58.14

30.15

24.69

84.39

60.18

10

Zhangjiakou Miyuan Yunding Garden Resort

63.44

59.13

23.64

45.37

49.91

13.89

75.25

57.81

11

Shenyang Qipan Mountain Ice and Snow World Ski Resort

73.33

65.89

28.00

51.48

33.52

29.47

78.58

57.59

12

China’s Snow Town

66.56

61.04

24.29

46.89

60.17

50.36

77.38

57.49

13

Yabuli Ski Resort

39.79

59.89

36.94

48.70

59.66

37.26

69.52

587.43

14

Jilin Beidahu Ski Resort

62.74

65.03

25.00

48.79

30.08

20.64

87.08

57.29

15

Chagan Lake Winter Fishing

70.74

48.18

20.43

39.34

37.18

54.62

79.50

57.23

16

Jingpo Lake

45.44

57.04

16.68

39.74

38.30

56.96

76.71

57.11

17

Harbin Volga Manor

43.90

51.18

22.33

38.91

26.82

40.97

94.42

57.09

18

Changbai Mountain Lushuihe International Hunting Field

71.54

57.62

25.21

46.05

24.21

23.66

87.51

55.00

19

Changchun Lotus Mountain Holiday Resort

28.97

45.80

10.70

30.08

48.42

10.00

85.44

54.68

20

Beijing Jundu Mountain Ski Resort

17.20

56.29

20.04

37.88

30.88

25.58

87.75

54.41

21

Beijing Wendu Water City

21.39

51.27

9.30

31.50

36.63

48.53

78.84

53.52

22

Blood Fairy Spring (Huhushui Ecological Scenic Area)

43.45

58.01

34.60

47.19

21.87

35.91

78.69

53.27

23

Miaoxiangshan Scenic Resort

62.14

61.06

33.42

50.11

43.37

11.23

86.20

52.47

24

Shenyang Northeast Asia Ski Resort

8.97

44.48

4.61

24.98

32.93

10.00

96.22

51.49

25

Tianjin Panshan Ski Resort

22.18

57.22

9.95

34.81

31.47

14.57

84.09

51.31

26

Changbai Mountain Tianchi Xueye Snow Park

25.52

58.37

14.53

37.55

26.59

19.09

84.21

51.29

27

Qiaobo Ice and Snow World

22.58

48.52

5.78

28.83

44.44

10.37

78.09

50.85

28

Beijing Huaibei International Ski Resort

14.12

59.09

16.89

37.69

25.39

12.13

85.95

50.81

29

Altai Mountain Snow Park

50.55

56.85

21.46

42.07

29.46

10.16

73.54

49.62

30

Wanlongbai Ski Resort

58.72

51.93

13.45

37.22

23.34

10.93

85.63

49.51


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