On November 6, 2020, a communication meeting for 2020-2021 Harbin ice and snow culture tourism was held in Zhongshan, a prefecture-level city in the south of the Pearl River Delta in Guangdong province, China.The meeting was hosted by Harbin Municipal Culture, Radio, Television and Tourism Bureau. At the meeting, the main theme park of the Harbin International Ice and Snow Sculpture Festival - Harbin Ice and Snow World officially announced the price of the entrance ticket for the 22nd Harbin Ice and Snow World (2021) will be reduced by 65 percent.
Harbin Ice and Snow World had to be closed in advance for the COVID-19 last winter. The tourism economy of Harbin has been heavily hit by the coronavirus. Currently,the disease is effectively controlled in China. Being the leading Harbin ice and snow tourism enterprise, for stimulating the revival of the tourism market of Harbin and fulfill community responsibility as well, Harbin Ice and Snow World will reduce their entrance ticket price by 65 % based on the original price RMB 290. Afer the discount, the price is RMB 100. The park said they will not reduce their service though the ticket price is reduced.